Email marketing still works. The approach needs to be a little different than LinkedIn marketing or other more socially based initiatives. We spend time up front figuring out what the strategy is and how best to approach and engage your prospects. This process is standard regardless of the package you choose. Figuring out the strategy that is best for you is critical to the campaign’s success.
When it comes to cost, which we know is always a big factor, the more work we take on in executing the strategy the higher our labour costs so the price is higher, However, if you take on some aspects of the process then the costs go down along with our pricing.
We start with defining your target market… who is your buyer? Once we understand who is likely to buy your product or service we build a messaging plan that will support a reach out campaign that is designed to engage that buyer specifically. Now that we have figured out what we need to say and who we need to say it to we figure out which platform will support the style we want to incorporate the best.
We use systems like Mail Chimp, Constant Contact or Close. All have advantages based on your objectives.
Now that we have the system, initiation strategy and target figured out we then design the different paths that our conversations need to take.
For example, what do we do if we don’t receive a response? What do we do if we do receive a response? Regardless of response levels what do we do to stay in touch on a regular basis?
We incorporate an initial evaluation system that includes everything from list building to execution on a newsletter strategy to individual direct reach outs. You are involved in each step and we guide you through everything you need to know and think about. However, the end result of the program we initiate will be unique to you and your organization. Kinda like snowflakes, no two strategies are exactly the same.
With Decades of sales experience on our team and our data driven knowledge based approach we have the experience you need on your team. However, it isn’t only about our know-how and time invested in doing what we do. It’s about grit, persistence, consistency, focus and discipline.
When you work with us you get the best of both worlds. Tenacity and Experience. It’s what makes us great.