Reading Length: 2.5min
Industry: Information Technology, Cybersecurity
Company Size: ~10 Employees
Target: Medical & Veterinary Practices
Campaign Type: Lead Gen, Appointment Setting, Email Marketing
The target market for this company is small to midsize medical businesses. The ideal prospects would be a senior executive with budgetary authority, most likely the clinic or hospital’s owner or CEO. Geographically, we planned to give local businesses priority, but we eventually wanted to cover all of North America. The goal of this cybersecurity business was to increase customer growth and broaden its clientele for its partner business, which in this case was a sizable number of underserved hospitals and clinics. They decided to use BitWide to handle the effort and resources of acquiring clients in order to save time and money on their sales efforts.
Hard to reach clients
In order for this business to effectively engage with potential customers in the medical & veterinary sector, we needed to choose the proper avenue to reach and to foster long-term client loyalty.
Limited resources and time
Due to our client’s limited availability and the seasonal nature of the items and services, we decided to employ a hybrid strategy that would enable us to meet the full-service sales requirements and provide an email campaign with lead nurturing, conversation management, and follow-ups.
Email Marketing Campaign
To reach the veterinary industry we decided against LinkedIn because of a lack of prospects on the platform in our initial research. We decided to use an email approach since we could reach more clients in our limited time.
We used a more personalized approach to the emails since we had a certain demographic we wanted to reach which was senior leaders with budgetary control of small to medium sized companies.
From simply building your network to full conversation management and meeting set up, we are super connectors on LinkedIn for you.
Through strategic email campaigns, we help you create highly effective emails are promoting your brand and increase sales.
The BitWide team builds constructive messaging to be used on the platform to receive the best results from prospects and designs the sales funnel best suited for that platform.