Email Marketing:
12 Meetings and
2 Closed Deals In 3 Months with Email Marketing Campaign for a Cybersecurity Company

Reading Length: 2.5min

Industry: Information Technology, Cybersecurity

Company Size: ~10 Employees

Target: Medical & Veterinary Practices

Campaign Type: Lead Gen, Appointment Setting, Email Marketing


The target market for this company is small to midsize medical businesses. The ideal prospects would be a senior executive with budgetary authority, most likely the clinic or hospital’s owner or CEO. Geographically, we planned to give local businesses priority, but we eventually wanted to cover all of North America. The goal of this cybersecurity business was to increase customer growth and broaden its clientele for its partner business, which in this case was a sizable number of underserved hospitals and clinics. They decided to use BitWide to handle the effort and resources of acquiring clients in order to save time and money on their sales efforts.


Hard to reach clients

In order for this business to effectively engage with potential customers in the medical & veterinary sector, we needed to choose the proper avenue to reach and to foster long-term client loyalty.


Limited resources and time

Due to our client’s limited availability and the seasonal nature of the items and services, we decided to employ a hybrid strategy that would enable us to meet the full-service sales requirements and provide an email campaign with lead nurturing, conversation management, and follow-ups.


Email Marketing Campaign
To reach the veterinary industry we decided against LinkedIn because of a lack of prospects on the platform in our initial research. We decided to use an email approach since we could reach more clients in our limited time.

Stylized Messaging
We used a more personalized approach to the emails since we had a certain demographic we wanted to reach which was senior leaders with budgetary control of small to medium sized companies.

"Bitwide team is a seasoned sales expert who truly understands the clients' best interests. Bitwide team has a great ability to build connections which open the door to promising dialogue for win/win outcomes.

Bitwide team allowed us to keep the focus on our growing business, as they went above and beyond in acting as our sales partner. Norman and Natalia use a mix of PR tactics to continuously build our visibility in the real estate space. Natalia is a real pro! She’s organized, meticulous and results-oriented. Natalia is only a phone call away and she was always prompt in fulfilling my urgent requests.

If you are looking for lead generation expertise look no further, Bitwide will make it happen!"

Team Member Responsible

Lana Andreeva

Account Manager

LinkedIn services

From simply building your network to full conversation management and meeting set up, we are super connectors on LinkedIn for you.

Email Marketing

Through strategic email campaigns, we help you create highly effective emails are promoting your brand and increase sales.

Content Creation

The BitWide team builds constructive messaging to be used on the platform to receive the best results from prospects and designs the sales funnel best suited for that platform.

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