Is the cold calling dead? In many ways yes it is… but not in all cases. It all comes down to your buyer and two key questions:
1/ How do they like to communicate?
2/ What is the most likely way that they will talk to you?
If it makes sense to call in order to increase your prospects then that is the avenue to choose.
Cold calling provides an opportunity to target organizations that might not be active on social platforms and also don’t have direct contact information for your buyer.
Similar to everything we do, it always starts by understanding your current sales process through an interview. Once we understand your offering and your target prospect, we will endeavour to build a script to be used in an introductory call to those prospects. We will then build our list of contacts and phone numbers to begin the program. Finally we set up our dialers and train our people to begin your campaign.
Everything that happens along the way is tracked. We can attempt multiple calls to each number until we make contact, track each call and its outcome right down to the amount of time spent on each call. The tracking allows us to consistently evaluate ways to improve and analyze the areas that are going well.
Your needs are unique to you, your organization and your prospects. With limited time and a target prospect pool that responds best to a phone call then this is the solution for you. It’s customized based on decades of experience. There are specific times that this is the ideal option and you have full transparency on everything we do during the call out campaign.
Our evaluation period focuses on learning, understanding and thoughtful processing of your current situation. Call design, script design, targeting plan and list building culminating with exceptional execution. The process is yours, execution is our responsibility. Kinda like snowflakes, no two strategies are exactly the same.
With Decades of sales experience on our team and our data driven knowledge based approach we have the experience you need on your team. However, it isn’t only about our know-how and time invested in doing what we do. It’s about grit, persistence, consistency, focus and discipline.
When you work with us you get the best of both worlds. Tenacity and Experience. It’s what makes us great.
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