Our client, a medium-sized coaching company from the US Midwest, has been around for over fifteen years. The company was founded in a different world than the one we are living in now, so there was a need to shake up both their marketing and sales strategies. The client has an internal sales team, but they are mostly focused on closing deals and not on prospecting (which is probably the most time consuming part of the sales process). So they wanted to outsource that part of the process and came to BitWide.