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Reading Length: 2 min
Industry: Cybersecurity, Information Technology
Company Size: 1-10 Employees
Target: Small Businesses & Retail
Campaign Type: Lead Gen & Nurturing, LinkedIn
This company is a boutique cybersecurity firm in Massachusetts that targets small retail business owners who are generally more laid-back and casual. Even though this company provides excellent security services, the pandemic halted their ability to scale relative to pre-pandemic expectations. The two leaders reached out to BitWide because of our expertise in B2B lead generation and go-to market strategies.
Limited Resources
The firm reached out to BitWide to handle their sales since they lacked experience in lead generation and B2B marketing and wanted to avoid spending time and resources on recruiting and employing new staff.
Lacking Sales Diversity
This client had no social media profile and relied solely on cold calling to connect with potential consumers. So BitWide needed to diversify the sales channels, so that they could connect with more potential clients and get more traction.
Expanding the Market
We expanded the target out to all of the US, since many businesses went virtual amid the pandemic and are now able to hire specialists without geographic limitations.
Connecting with Target Market
We generated and customised messages for this client based on their preference for a more casual communication style, as our customer’s target group does not frequently consist of business people whose language is formal. BitWide’s solution to reach more clients for a difficult and niche market was to launch the LinkedIn campaign with an additional follow up email campaign.
Through strategic email campaigns, we help you create highly effective emails are promoting your brand and increase sales.
Through strategic email campaigns, we help you create highly effective emails are promoting your brand and increase sales.
The BitWide team builds constructive messaging to be used on the platform to receive the best results from prospects and designs the sales funnel best suited for that platform.
