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Reading Length: 2 min
Industry: Manufacturing and consultancy
Company Size: 10 – 50 employees
Target: COO, CEO, Operations Manager, General Manager, Owner
Campaign Type: Cold-calling, Lead Generation
Alberta based engineering consultancy firm is experienced in working with exterior manufacturers with custom products like trim, flashing, roofing and panels. The mission of the company is to lead, inspire and empower custom manufacturing businesses to achieve process excellence, to process lead-time, cost, complexity and risks, to find bottlenecks or opportunities for improvements in the existing process and start working on the most important ones. The main advantage that highlights the company among competitors is that the company offers turn-key solutions and takes responsibility for the whole process working together with their clients to deliver projects that will return tangible value.
Getting to right people / decision makers
The biggest challenge for the company was to find key people or connect with them while doing cold calls or email campaigns themselves. BitWide had to provide an outstanding data specialist who would be able to create high quality contact lists with phone numbers of necessary people responsible for the manufacturing process.
Lack of calling skills
Another challenge for the company turned out to be lack of cold calling skills which could help to overcome prospects’ objections and convince them to have a discovery call with the representatives of this manufacturing company. BitWide needed to provide a skilled cold-caller to overcome this challenge and be able to book meetings with the leads.
Success in getting the right prospects
BitWide data specialist did professional research among potential prospects in a hard to find target and created an effective contact list for the cold calling campaign which was approved by representatives of the client. Most of the leads were available for a conversation and quite easy to reach that made calling more useful.
Cold-calling strategy
The Company provided all the necessary marketing materials to the BitWide cold calling specialist. It helped to get familiarised with the service the organisation offered, and create an efficient script.
One of the Client’s requests was to obtain detailed reports on the conversations made to monitor the on-going campaign results.
BitWide provided the Client with all the analytical data on a constant basis, discussed the on-going results and implemented the optimizations to increase conversions.
Campaign Manager & Account Manager responsible for the project with the links to their pages on the website or LI pages
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