LinkedIn Campaign:
60+ Meetings and
7+ New Clients for Ontario HR Technology Startup in 6 Months.

Reading Length: 2 min

Industry: Software, Focused Recruitment, HR, and IT

Company Size: 1-10 Employees

Target: Small to Medium sized North American Businesses

Campaign Type: Appointment Setting, LinkedIn


This company supports employers through an advanced cloud-based RMS (Recruitment Management System) that brings together recruiters, and candidates, to enhance the recruitment process. They were looking to build their online presence through LinkedIn, and BitWide would help in increasing their sales outreach via lead generation and LinkedIn conversation management.


Small Team
With only 3 team members, managing lead generation and communications with prospective clients on an online platform such as LinkedIn can be time consuming and difficult. This company needed to outreach their sales because of the lack of experience and resources.

Defining the Target
This company needed quality leads which means that BitWide would need to provide extensive lead research in order to reach the target demographic.

Stylized Messaging
To ensure that the prospects would develop an interest and potential relationship with the company, BitWide needed to conduct lead nurturing, and tailor the message to the certain demographic.


Target Market
Geographically, we first focused on small and medium-sized businesses in Canada, with the potential to eventually extend to the United States.Recruiters and talent acquisition experts are often not decision-makers in the vast majority of companies. BitWide developed a list of contacts that included the ideal target for this company which was project managers.


Targeted Messaging
BitWide created messaging that is concise and approachable for our clients target demographic. Pitches that reflect what project managers need to know, not lengthy proposals.

Team Responsible

Lana Andreeva

Account Manager

Liubov Zhilina

Campaign Manager

what can we do for you?

LinkedIn services

Through strategic email campaigns, we help you create highly effective emails are promoting your brand and increase sales.​

Email Marketing

Through strategic email campaigns, we help you create highly effective emails are promoting your brand and increase sales.

Content Creation

The BitWide team builds constructive messaging to be used on the platform to receive the best results from prospects and designs the sales funnel best suited for that platform.

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