During our first conversations and onboarding meeting, we defined the initial optimal target for this client. As they work with companies’ leaders to provide smart and easy recruiting solutions, we were able to define the target very precisely. In the vast majority of organizations, recruiters and talent acquisition specialists are normally not decision makers. So we came to the decision that the ideal target for the client would be Project Managers. Geographically, we started looking after local Canadian mid-sized companies, with the possibility to expand that out to the United States in the near future.