Email Marketing:
15 Meetings and
5 Closed Deals In first 4 months For German Software Company

Reading Length: 2 min

Industry: Software & Technology

Company Size: 11-50 Employees

Target: Retail, Hospitality, Museums, Events, Universities

Campaign Type: Lead Generation, Appointment Setting, Email Marketing


This medium-sized German software company established itself in Europe and was struggling to enter the US market. Their main roadblock was the company’s lack of North American sales representatives leaving a gap in knowledge when approaching their target market. The company came to BitWide looking for new paths to improve its sales outreach.


Reaching Target Market in US – In order to gain traction in the US, background knowledge about the market would be necessary since they did not know how to approach or reach the targets they needed. 

Unique Markets – The target market this company was looking to acquire were clients that were more dynamic in their business. They wanted to reach out to innovative and creatively driven companies.


A/B Testing Campaign 

  • In order to determine which approach would produce the best results, BitWide created two email sequences and started an A/B testing campaign. 
  • We tailor each email to individual prospective clients, and for this client we wanted to customize the email to the unique market it was looking to reach, which was business with a flexible and creative outlook.

Entering US Market

  • We began by looking at target demographics in the larger states of the United States because there is stronger financial support for entrepreneurs which in turn encourages more business growth.
  • We helped our client target remote friendly companies due to a significant increase in remote software support, as most businesses in the United States are shifting to remote friendly due to increased demand for remote work or hybrid work.
  • Because we are familiar with communication patterns and B2B sales techniques, BitWide shapes the message to better appeal to potential US clients.

The client started acquiring prospects within the first week of our engagement. Their sales reps are currently having meetings with a number of US based prospects, and the company leaders are looking to hire a part-time US sales executive.

Team Responsible

Daniel Kostek

Daniel Kostek

Campaign Manager

Lana Andreeva

Account Manager

Norman Poon

Norman Poon

Email Sequence Creation

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