Origin Story

behind the scenes at BitWide

Our History

BitWide founders Shawn and Norman have been providing customized growth solutions to Canadian companies since 1987.

We started as Head Hunters. Not real Head Hunters – that would be cruel! We worked closely with numerous companies to convince talent to move from one company to another.

While working with companies that were either clients or prospective clients, we found a consistent problem that almost all of these organizations had: recruitment needs were predicated on sales. Sales, from strategy through to execution, was a real problem.


That’s when we started building and executing custom growth solutions for our partners based on their growth objectives. We define funnel strategies, communications and, maybe most importantly, we do the grunt work around implementing the strategy. We’re salespeople after all – we have to sell!



An excellent idea won’t matter if it isn’t executed, so excellence in execution became our focus too. The bottom line is that we aren’t “In-the-box” thinkers, because we feel you don’t have “In-the-box” needs.

Shawn Baldwin

No Company is too small

Our Calgary based team has supported clients across Canada for employers as small as 1 CEO running everything to hundreds of employees. We work with everything from start-up to scale-up.


Currently, we support a number of verticals that are technologically advanced and a range of sizes, but mostly SMB’s. We are especially focused on growth in a variety of new outreach techniques and we feel our specialty aligns very well with your company’s objectives regardless of the arena you play in.

Combining tactics

BitWide prides itself on our ability to combine proven old-school tactics with new-age digital targeted sales effectively. We leverage multiple technological platforms to provide multiple angles of outreach to prospects.

The team

Our leadership team that will be guiding your success has over 50 years of experience finding the sales you need almost anywhere in the World. We sell during business hours but are available to you 24 hours per day, 7 days per week.

Your Dream. Our Mission.

We Believe In Hard Work And Dedication

meet our amazing team

The Faces Behind our Success

Shawn Baldwin

Growth Protagonist

a.k.a. coffee acquisition manager.


Norman Poon

Good looking guy

Found all these awesome people you’re looking at right now.

Screenshared 390+ Masterclass episodes, created and edited 600+ message templates.

Liubov Zhilina

Liubov Zhilina

Tech Fairy

Never says no to great ideas, and ready to take them over.

Set up 100+ various tools, created 70+ guides, organized the client work and managed various projects.

Liubov Zhilina

Stephanie DSouza

Ads Pro

Makes us look better.


Lana Andreeva

Coffee Queen

Fun to work with. Lots of fun but get stuff done.

Had 550+ meetings, helped 40+ clients to reach their goals.

Tony Gabriel

Growth Analyst

The info about Tony

Denis Tomka

Growth Analyst

The info about Denis

Julia Ivlicheva

Conversation Princess

Can talk to anyone.

Sent 4000+ proposals, created hundreds of lists and organized 455+ meetings.

Natalia Heny

Client Support Specialist

The info about Natalia

Riley Collins

Client Support Specialist

The info about Riley

Leila Keith

Client Support Specialist

The info about Leila

Deanna Davies

Client Support Specialist

The info about Deanna

Camila Ching

Client Support Specialist

The info about Camila

meet our amazing team

The Faces Behind our Success

Shawn Baldwin

Chief Executive Officer

Norman Poon

Chief Customer Officer

Liubov Zhilina

Client Services Manager

Stephanie Dsouza

Communications Manager

Do you want to grow your business?

we can do it together