The client, an established financing business from Philadelphia, PA, has a long history serving organizations in Pennsylvania and surrounding states. In 2021, two company founders decided the organization was ready to go national. Most of the contracts they had at the before expanding had come through word of mouth, and they wanted to try new ways to support prospect outreach. They were researching cold call campaign companies and came to BitWide with a request to build a call out campaign from scratch (list building, script design, and calling).