In this digital world with YouTube videos and online courses, we should not forget about the tried and true ways of acquiring knowledge—books. Today we want to cover the best sales books that will help tech-CEOs to become more proficient at selling effectively..
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg
Goodreads rating 4.35
Some people even call it a Holy Bible for sales. As for us, we honestly believe that this book will help you to have a better understanding of a sales funnel. Mike Weinberg covers the entire process from selecting target prospects, drafting a compelling ‘sales story’, building a rapport, and then meeting with a potential client. You will learn how and why it’s important to stop presenting and start dialoguing with buyers.
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge
Goodreads rating 4.29
This practical guide is essential for startups, SaaS, and B2B companies. If you want to have a better understanding of how to create a consistent revenue stream for your business and understanding the science of sales, this book is for you. It has a clear structure on topics of recruiting a sales team, coaching them, lead generation, and nurturing customer relationships, with practical tips on each. What’s better, it’s short—only about 200 pages.
Customers for Life: How to Turn that One-time Buyer Into a Lifetime Customer by Carl Sewell
Goodreads rating 4.20
Having a good service is not good enough. How to get better? Well, according to this book, the devil is in the details… Little things that you do for your customers, make the biggest impression. Carl talks about car dealerships, but you can use real-life examples and strategies for any kind of a service or product.
Never Split the Difference by Chris Voss
Goodreads rating 4.40
Want to know how to sell anything to anyone? Learn about negotiation from one of the best in the business. Chris Voss knows what he’s talking about. Being a former international hostage negotiator for the FBI, he writes about their techniques, mindset, and much more. Not only will you learn how to sell and understand people better, but also you will be able to negotiate great deals in life.
Fanatical Prospecting by Jeb Blount
Goodreads rating 4.30
Sales are a mindset that you have to harness and there are no shortcuts to success. Why are familiarity and persistence important? Why is there no easy button in prospecting? And how to get more qualified information and close more leads? All of this you’ll learn in this book. Sorry, but there are no more excuses why you don’t contact your prospects.
Close the deal!