BitWide|LinkedIn Solution: Software Development
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All Case Studies
Pipeline Management

30+ Meetings for Two Sales Reps
of a Custom Software Studio in 3 Months

Software Development & IT  ·  Vancouver, Canada  ·  1–10 Employees

IndustrySoftware Development / IT
Company Size1–10 Employees
Target MarketCEOs, Owners, Developers in North America
ChannelLinkedIn
EngagementFull System Build — Dual Profile
The Situation

Delivering great work.
With no system to find more of it.

This Vancouver-based custom software studio built apps, websites, and business automation tools for companies looking to improve efficiency and reduce manual processes. The work was good. Clients were happy. Projects were delivered to a high standard.

The problem was the gap between projects. The studio had no consistent system for generating new client conversations. Work came in when it came in, but there was nothing building pipeline for the next engagement while the current one was active.

They engaged BitWide to run a LinkedIn campaign for two of their sales representatives, building a consistent flow of qualified conversations with North American business owners and technical decision-makers who might need custom software built.

Project-to-Project Pipeline Gap
Custom software studios often experience boom-and-bust cycles: fully occupied during a project, scrambling for work when it ends. A consistent outreach system smooths that curve by building pipeline continuously.
Broad Buyer Profile
Custom software has a wide potential buyer universe: almost any business with inefficient manual processes is a candidate. Prioritising and targeting effectively within that universe required a defined ICP framework.
Two Representatives to Support
The campaign needed to generate meaningful volume for two separate representatives, each with their own LinkedIn profile and conversation flow to manage.
What We Built

Parallel LinkedIn pipelines
for two representatives.

BitWide ran simultaneous LinkedIn outreach from two profiles, managing both conversation flows and delivering consistent qualified meeting volume across the engagement.

01
ICP Definition and Targeting Prioritisation
BitWide worked with the client to narrow the broad potential buyer universe into a defined ICP: business owners and technical decision-makers at companies in the right size range, with enough operational complexity to justify custom software investment.
02
Dual-Profile LinkedIn Campaign Build
BitWide managed outreach from both representatives' LinkedIn profiles simultaneously. Each profile ran its own targeting and connection sequences, with messaging tailored to the representative's background. Combined, the two profiles reached a significantly larger portion of the addressable market than a single-profile campaign would have.
03
Conversation Management Across Both Profiles
BitWide managed incoming conversations from both LinkedIn profiles. When a prospect showed genuine interest, the conversation was transitioned to the appropriate representative with full context, ensuring the handoff felt seamless to the prospect rather than disjointed.
04
Weekly Reporting on Combined Performance
Weekly reporting tracked connection volume, response rates, conversation quality, and meetings booked across both profiles. This gave the client visibility into which representative's profile and targeting approach was generating the better response, informing ongoing adjustments.
What the System Produced

30+ meetings across two reps
in 3 months.

The dual-profile campaign delivered consistent qualified conversations for both representatives, filling the pipeline gap between projects.

30+
Meetings Booked
Across both representatives
2
LinkedIn Profiles Managed
Simultaneous parallel campaigns
3
Months to Result
Consistent meeting volume throughout
Ongoing
Pipeline Activity
No project-to-project gap

The engagement solved the project-to-project gap problem that most small software studios experience. By running consistently throughout the engagement, the campaign meant that while the team was delivering one project, the next set of conversations was already in progress — removing the scramble that typically follows a project completion.

Running from two profiles simultaneously doubled the reach of the campaign within the same targeting audience, producing 30+ meetings in three months while keeping each conversation personalised and contextually relevant.

Delivering great work.
Ready for a consistent pipeline behind it.

If your business runs project-to-project with gaps in between, book a call. A consistent outreach system eliminates the scramble.

Book a Free Call →See More Results