They have been growing extensively over the last few years. In 2021, they decided to partner with BitWide to bring their sales to an even higher level. The client required additional help with getting more leads in Florida, with a Facebook ad strategy and optimization. Essentially, they wanted to target families of certain income groups with an interest in whole life insurance. BitWide was able to increase leads by analyzing their brand goals and customising the ads for their specific needs in order to boost their growth.