From Zero North American Presence
to 10 New Clients in 3 Months
EdTech / Financial Technology · Australia · 20–50 Employees
A strong product in the wrong
geography.
This niche EdTech company had built a genuinely useful product: a streamlined financial hub for student clubs and societies, combining accounting, transactions, and an online banking platform for student purchases.
They had strong traction in Australia. But their target market, North American universities and student organizations, was entirely untouched. Every company representative was based in Australia. They had no foothold, no contacts, no understanding of how the North American market worked.
They came to BitWide with a clear ask: build the entire cold calling campaign from scratch, including market research, list building, script development, and daily execution. The product was strong. They just needed someone who understood the market they were trying to enter.
The complete outbound system,
built from scratch.
Before a single call went out, BitWide spent the first weeks building the infrastructure and strategy the campaign needed to work.
Month one was learning.
Month two was momentum.
The campaign ran two tracked months before the results below were recorded. Every metric improved from month one to month two as the system refined itself.
The jump from month one to month two tells the real story. Month one established the foundation: 100 targeted prospects, 38 conversations, 7 meetings scheduled, and 13 information requests. Every metric was positive. But the real value was in what BitWide learned from those 38 conversations about how the buyer thought and what moved them to act.
Month two applied those learnings. Targeted prospects tripled to 300+. Conversations quadrupled to 150+. Information requests jumped from 13 to 48. Meetings scheduled went from 7 to 28. That compounding effect — where the system gets better as it runs — is exactly what BitWide is designed to produce.
By the end of month three, the client had signed 10+ new North American clients. A market they had zero presence in before the engagement began.
"We hired BitWide to reach out to our defined target audience within the Canadian and UK markets to set up appointments for our Campus Engagement Advisors through telemarketing. We worked collaboratively to tweak the script and campaign objectives, which elevated overall metrics. BitWide provided their best work to deliver solutions in a relatively unfamiliar and niche market."
A new market.
A system that worked from month one.
If you have a real product and a market you're not reaching, book a call. We'll assess the fit and show you what the engagement would look like specifically for your situation.