BitWide|LinkedIn Solution: IT Services Provider
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All Case Studies
Strategy & Market Entry

Moving a Local IT Business
to a National Client Base

Information Technology  ·  Pacific Northwest, USA  ·  1–10 Employees

IndustryInformation Technology
Company Size1–10 Employees
Target MarketBanking, Insurance, Manufacturing, Retail
ChannelLinkedIn
EngagementFull System Build
The Situation

A local business that the pandemic
accidentally made national.

This IT support company had built its business providing in-person technical help to local businesses in the Pacific Northwest. Then the pandemic made in-person client visits impossible, and something unexpected happened: remote work infrastructure became the central need for businesses everywhere, not just locally.

The constraint that had kept them local had disappeared. They could now serve clients anywhere in the country. The challenge was that nobody outside their immediate area knew they existed.

They came to BitWide to build an online presence and a pipeline of new clients across the US, using LinkedIn to reach decision-makers in banking, insurance, manufacturing, and retail.

Zero National Brand Recognition
Outside the Pacific Northwest, no one knew this company. LinkedIn outreach had to introduce the brand and establish credibility in the same breath.
No Outbound Experience
The business had grown entirely through local word of mouth and referrals. Running a systematic outbound campaign was entirely new to them.
New Sector Targets
Banking and insurance buyers have specific IT compliance needs. The messaging needed to speak to those concerns specifically rather than using a generic managed services pitch.
What We Built

A LinkedIn pipeline
from scratch to national scale.

BitWide built the full LinkedIn outreach system and managed every conversation from connection request to booked meeting.

01
ICP Definition and LinkedIn Strategy
BitWide worked with the client to define target companies and decision-makers across each vertical. Banking, insurance, manufacturing, and retail each received distinct messaging frameworks based on their specific IT pain points and buying triggers.
02
Connection Request and Follow-Up Sequences
Personalised connection requests were sent at scale across target profiles. Follow-up sequences for accepted connections were tailored to the prospect's industry and role, maintaining relevance through multiple touchpoints rather than going silent after the initial connection.
03
Full Conversation Management
Every conversation that developed from a connection was managed by BitWide. Responses were handled, interest was qualified, and meetings were booked into the client's calendar. The client was only brought in when a prospect was ready to talk.
04
Weekly Reporting and Campaign Optimisation
Connection acceptance rates, response rates, conversation quality, and meetings booked were tracked weekly. Messaging was refined based on what was generating responses across different verticals and company sizes.
What the System Produced

30+ qualified conversations.
7 new clients in 4 months.

A business that had never operated outside its local market had 7 new clients across multiple US states within four months of launch.

30+
Meetings Scheduled
Over the 4-month engagement
7+
New Clients Signed
Across new US geographies
4
Target Verticals
Banking, insurance, manufacturing, retail
23%
Close Rate
Meetings to signed clients

The engagement gave a local IT company a national presence in four months. 30+ qualified conversations with decision-makers across four verticals produced 7 new clients in markets the business had never previously reached.

LinkedIn was the right channel for this market. The buyers they were targeting were active professionals who evaluated vendors through digital channels. Reaching them with personalised, relevant outreach at scale made LinkedIn the most efficient path to new relationships outside their existing geography.

Local expertise.
National pipeline.

If geography has been your only limitation, LinkedIn outreach can remove it. Book a call to find out if your market is the right fit.

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